Thursday, June 28, 2007
Beer Innovation Gone Ary
Innovation without boundaries can be a very dangerous thing. I say that having appreciated many a wacky idea.
However, as charming as a "Beer Shirt" may sound, this offering which I believe is targeted toward beer swilling guys has a few flaws that I feel compelled to call out.
1) By having 2 free hands, guys drinking beer will have twice as many opportunities to grab things they shouldn't. Some might say it increased the fun possibilities but really having at least one hand nestled around your beer is a safe and enjoyable practice.
2) Take a look at the design of the sweatshirt below. Clearly they are off on the demographic of the apparel. The guys I know who enjoy beer just so happen to have a beer gut which in turn would challenge the physics of the sweatshirt's capability to hold a bottle of beer in a accessible and non-spilling position.
However, as charming as a "Beer Shirt" may sound, this offering which I believe is targeted toward beer swilling guys has a few flaws that I feel compelled to call out.
1) By having 2 free hands, guys drinking beer will have twice as many opportunities to grab things they shouldn't. Some might say it increased the fun possibilities but really having at least one hand nestled around your beer is a safe and enjoyable practice.
2) Take a look at the design of the sweatshirt below. Clearly they are off on the demographic of the apparel. The guys I know who enjoy beer just so happen to have a beer gut which in turn would challenge the physics of the sweatshirt's capability to hold a bottle of beer in a accessible and non-spilling position.
