Friday, January 25, 2008
Bad Marketing and PR tactics...Maybe. Still Brilliant? YOU BETCHA
OK I know I am barely offering my own perspective here other than I think the following is hilariously brilliant and had to share the following from the Boston Herald:
KFC Super Bowl promo angers NFL
The National Football League is calling KFC's chicken dance challenge to Super Bowl players a "textbook case of ambush marketing 101." As part of a national promotion for its hot wings, the chicken chain will donate $260,000 to charity in the name of the first Patriots or Giants player who performs the "wing flapping" portion of the chicken dance for at least three seconds in the end zone during the championship game. The offer also applies to the first celebrity Super Bowl performer who does the cheesy wedding standard on stage.
KFC Super Bowl promo angers NFL
The National Football League is calling KFC's chicken dance challenge to Super Bowl players a "textbook case of ambush marketing 101." As part of a national promotion for its hot wings, the chicken chain will donate $260,000 to charity in the name of the first Patriots or Giants player who performs the "wing flapping" portion of the chicken dance for at least three seconds in the end zone during the championship game. The offer also applies to the first celebrity Super Bowl performer who does the cheesy wedding standard on stage.
